The Art of the Extended Reveal: Brands Master the Months-Long Product Launch Narrative

Isle of Monday, a burgeoning vintage fashion resale platform, is currently weeks away from its official launch, yet it has already amassed a substantial pre-launch community of 30,000 registered users.…

Brands Facing Class-Action Lawsuits as Consumers Demand Reimbursement for Tariff-Related Price Hikes

The global fashion industry finds itself at a critical juncture, as brands that publicly disclosed price increases attributed to tariffs are now confronting a wave of class-action lawsuits filed by…

Luxury Brands Descend on Milan Design Week Amidst Shifting Luxury Market Dynamics

Despite a noticeable downturn in demand for luxury fashion, a significant number of high-profile fashion houses are making a prominent presence at the Salone del Mobile, Milan’s internationally renowned furniture…

The Shifting Sands of Shanghai: Can Western Brands Adapt to China’s Evolving Luxury Landscape?

On his first visit to Shanghai since the onset of the global pandemic, Imran Amed, founder and CEO of The Business of Fashion, observed a market that has undergone a…

The Sheer Number of International Activewear Players Operating in China Undercuts the Idea That Chinese Consumers Have Shunned Foreign Brands Entirely

The $67 billion Chinese sportswear market, a dynamic arena currently experiencing an unprecedented boom in outdoor sports, is presenting a more complex picture than a simple narrative of foreign brand…

Duty-Free Dilemma: As Passenger Numbers Soar, Airport Retail Sales Lag, Forcing Brands to Rethink Their Ground Game

The halcyon days of duty-free shopping are decidedly over. Despite a robust recovery in global passenger numbers, which have now returned to pre-pandemic levels, sales within airport retail hubs are…

Shanghai’s Shifting Sands: Western Brands Grapple with a Transformed Fashion Landscape

On his first visit to Shanghai since the onset of the global pandemic, Imran Amed, founder and CEO of The Business of Fashion, encountered a market profoundly altered. The vibrant…

The Best Greek Yogurt Brands of 2024 According to Professional Taste Tests and Market Analysis

The landscape of the American dairy aisle has undergone a radical transformation over the last two decades, transitioning from a market dominated by thin, sweetened "Swiss-style" yogurts to one defined…

Retailers and Brands Navigating Geopolitical Currents as Conflict Surges in the Gulf

The burgeoning retail landscape of the Gulf region, a beacon of aspirational consumerism and strategic market expansion for global brands, is now facing unprecedented challenges as escalating geopolitical tensions create…

The Matte Revolution: Brands Pivot to Velvety Finishes as Consumers Seek Enduring Appeal

The beauty industry is witnessing a significant shift in product development, with a surge of foundations, blushes, and eyeshadows embracing matte and velvety finishes. While brands are diligently stocking their…