The Shifting Sands of Sustainable Fashion: Brands Pivot Messaging as "Green" Loses Its Shine
The once-ubiquitous narrative of sustainability in the fashion industry is undergoing a significant recalibration. As the term "sustainability" itself begins to lose some of its potent allure among consumers, brands…
Brands are Brewing Controversy to Capture Attention in the Engagement Economy
The contemporary media landscape, characterized by an insatiable demand for instant engagement, has prompted a strategic shift among brands. In an economy that increasingly rewards shock value over sustained impact,…
The M&M’s Mascot Controversy: A Deep Dive into Inclusive Marketing, Culture Wars, and the Sexualization of Brands
Over the course of the past year, M&M’s, the iconic candy brand, has found itself at the epicenter of a significant cultural debate, garnering widespread attention across news outlets, social…
The Race for Tariffs Refunds Intensifies as Brands Face Dual Challenges of Recovery and Consumer Claims
The complex aftermath of President Donald Trump’s "Liberation Day" tariffs, which were declared illegal by the US Supreme Court in February, has entered a new, critical phase. This week, US…
Britt Moran on Fashion Brands, Design, and the Enduring Power of Physical Spaces
Milan Design Week, a pulsating epicenter of creativity and innovation, served as the backdrop for a compelling conversation between Britt Moran, co-founder of the influential Dimorestudio, and Imran Amed, founder…
Procter & Gamble Faces $150 Million Profit Hit Amidst Geopolitical Headwinds, But Premium Brands Shine
Procter & Gamble (P&G), the global consumer goods giant, announced on Friday that it anticipates a significant $150 million reduction in its annual profit. This forecast is largely attributed to…
The Art of the Extended Reveal: Brands Master the Months-Long Product Launch Narrative
Isle of Monday, a burgeoning vintage fashion resale platform, is currently weeks away from its official launch, yet it has already amassed a substantial pre-launch community of 30,000 registered users.…
Luxury Brands Descend on Milan Design Week Amidst Shifting Luxury Market Dynamics
Despite a noticeable downturn in demand for luxury fashion, a significant number of high-profile fashion houses are making a prominent presence at the Salone del Mobile, Milan’s internationally renowned furniture…
The Shifting Sands of Shanghai: Can Western Brands Adapt to China’s Evolving Luxury Landscape?
On his first visit to Shanghai since the onset of the global pandemic, Imran Amed, founder and CEO of The Business of Fashion, observed a market that has undergone a…


The Hidden Environmental Cost of the Puffer Jacket: Unpacking the Footprint of a Cold-Weather Staple














