Luxury Brands Must Rethink Strategies to Capture the Growing Male Handbag Market

The burgeoning male interest in handbags, exemplified by figures like football star Erling Haaland, presents a significant, yet largely untapped, opportunity for luxury fashion houses. While historically a predominantly female…

UK Enacts Legislation to Restrict Social Media Access for Under-16s, Prompting a Marketing Strategy Rethink for Brands

The recent legislative move by the United Kingdom to curtail social media access for individuals under the age of 16 marks a significant development in the global effort to protect…

Duty-Free Dilemma: As Passenger Numbers Soar, Airport Retail Sales Lag, Forcing Brands to Rethink Their Ground Game

The halcyon days of duty-free shopping are decidedly over. Despite a robust recovery in global passenger numbers, which have now returned to pre-pandemic levels, sales within airport retail hubs are…