The Global Luxury Market Faces a Prolonged Slump as Analysts Urge Caution and Brands Reassess Strategies

The prevailing sentiment across the global luxury market is one of dwindling patience and cautious optimism, as a multi-year slump continues to cast a shadow over major brands. Recent analyses…

Reebok’s Mid-2000s Reissue: A Symptom of the Sneaker Industry’s Nostalgia Addiction

The recent announcement of Reebok’s reissue of a popular mid-2000s sneaker model underscores a pervasive trend within the footwear industry: an increasing reliance on nostalgia to drive sales and brand…

The BoF Podcast: What’s Really Happening in Luxury Right Now

The global luxury fashion industry, a sector long characterized by its resilience and aspirational appeal, is currently navigating a complex and dynamic landscape. In a recent candid conversation featured on…

The Unlikely Fusion of Audemars Piguet and Swatch Creates a Viral Sensation: The "Royal Pop" Phenomenon

Five days before its official launch, folding chairs and sleeping bags already appeared outside Swatch boutiques, occupied by fans eager to secure the "Royal Pop" – a $400 pocket watch…

The Business of Fashion Releases Comprehensive Analysis of Luxury Market Dynamics and Key Industry Shifts

The year 2026 is proving to be a pivotal moment for the global luxury sector, marked by rapid innovation, strategic divestments, and evolving consumer expectations. The Business of Fashion (BoF)…

Milan Fashion Week Commits to Fur-Free Events and Social Media Promotion

The National Chamber of Italian Fashion (CNMI) has announced a significant shift in its promotional policies, declaring that fur will no longer be endorsed at any official Milan Fashion Week…

NYC Alliance Acquires Derek Lam 10 Crosby Brand Assets

NYC Alliance, a prominent brand holding company recognized for its licensing partnerships with established names like Juicy Couture and Frye, has officially acquired the brand assets of Derek Lam 10…

The Ordinary Launches Audacious Immersive Pop-Up in New York City, Continuing Global Experiential Strategy

The Estée Lauder-owned skincare brand, The Ordinary, has unveiled its latest immersive pop-up experience in the heart of New York City, marking a significant escalation in its global strategy of…

The Rise of "Dupes" in the Creator Economy: A Contentious Trend Reshaping Consumer Behavior and Brand Strategies

The burgeoning creator economy is witnessing a significant, and often contentious, trend: the proliferation of "dupes." These are products that closely resemble or mimic the design, style, or essence of…

LVMH Sells Iconic Marc Jacobs Brand to WHP Global in Strategic Shift

LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury conglomerate, announced on Thursday its significant strategic move to divest the entirety of the Marc Jacobs brand to New York-based brand…