The M&M’s Mascot Controversy: A Deep Dive into Brand Evolution, Gender Politics, and the Culture Wars

Over the course of the past year, M&M’s mascots have found themselves at the center of a swirling maelstrom of news cycles, social media debates, and even Super Bowl commercials,…

Mulberry Taps Christopher Kane to Spearhead Ambitious Brand Evolution and Ready-to-Wear Relaunch

Mulberry, the esteemed British heritage brand renowned for its luxurious leather goods, has announced a pivotal strategic shift, appointing subversive Scottish designer Christopher Kane as its creative lead to spearhead…

On’s Co-Founders to Assume Co-Chief Executive Roles as Brand Pursues Aggressive Growth Strategy

Zurich, Switzerland – On, the rapidly ascending Swiss sportswear brand, announced a significant leadership transition today, with co-founders Caspar Coppetti and David Allemann set to assume the roles of co-chief…

The Chemistry Brand Relaunches as Deciem Seeks to Rekindle its Reputation for Incubation

The Estée Lauder-owned Canadian beauty company Deciem is set to reignite its legacy of brand incubation with the strategic relaunch of one of its original ventures, The Chemistry Brand. This…